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Joseph C. Grant, Jr., a native of the Island of Trinidad, grew up in the Bedford Stuyvesant area of Brooklyn, New York. Creative and talented, Joe attended the High School of Art & Design where he studied Art & Advertising, Photography, and Media Production. While in school he wrote his first screenplay, "The Watermelon Chronicles" and started "Elite" magazine.
Joseph has always been a maverick that marched to the beat of his own drum. After graduating high school, Joe attended New York Technical College and majored in Marketing. In 1993 he started the first of two popular, revolutionary, urban lifestyle magazines, "Indigo New York" and "Hydro."
In 1994 he was the visionary force behind INDIGO NEW YORK, a revolutionary, urban lifestyle print magazine that was the first ever to hip hop icon Jay-Z on its cover. In the midst of the infamous east cost/west cost rival he reached out to west cost rappers Ice Cube, WC and Mack 10 to put them on the cover of his Brooklyn based publication as well.
After INDIGO NEW YORK, Joseph created HYDRO magazine, which like its predecessor display unconventional covers featuring Reggae artist Beenie Man, celebrity stylist Sybil Pennix and Jive Records VP Mark Pitts to name a few.
Also a skilled artist, in 2001, Joseph Grant painted a series of oil paintings entitled "Through These Ghetto Eyes." This body of work is an insightful depiction of life in the inner city. This undertaking gave Joe the idea for his new and latest company Ghetto Eyez Publishing.
As a young man, Joseph was deeply influenced by the works of Ernie Barnes and Norman Rockwell. Today, his hallmark is fanciful, elongated figures with exaggerated hands and feet. His unique approach to the human form embodies sports figures, Jazz themes, dancers and images reminiscent, of his childhood in Brooklyn. Although skilled in various mediums, it is Joseph’s use of acrylics and oils, mixed with his vivid imagination that makes this body of work an insightful and colorful depiction of life in the inner city.
The energetic movement in his works and his unique interpretation of the human form has been attributed to his many years as a dancer and football player.
Numerous Art Collectors, including comedian Bill Cosby, “Like It Is” founder and TV host, the late Gil Nobel and NBA, Detroit Piston’s All Star, Isiah Thomas have all acquired paintings from this enchanting body of work.
In 2004 Joe wrote his first book, “To Live and Die in Bed-Stuy” under the newly found "Ghetto Eyez" umbrella. Ghetto Eyez Filmworks soon followed, with the film "Honor among Thieves," which Grant wrote, directed and produced, leaving fans wanting more.
In 2006 Joe took on the task of writing, producing and directing "DA STUY" a six part series that follows the lives of four individuals who reside in the village of Bedford Stuyvesant, Brooklyn. The series was released on DVD, March 6, 2007. In 2008 Joe teamed up with hip-hop legend Dana Dane, to produce the remaining five episodes of “DA STUY.”
Also in 2008, Joe created the “Chocolate Card,” the company's signature drink, the Chocolate Eyez Martini and hosted its first annual golf outing titled “Eyez On The Green Golf Classic.”
In 2009, Ghetto Eyez Publishing collaborated with TOMA Vodka to become the exclusive base vodka for its Chocolate Eyez Martini. Joe also started "On a Shoestring Budget," a half-hour Internet self-help show that discusses starting your business with little to no money.
Grant continued to reach greater heights by directing and producing a short movie written by Javon Davis titled “Passive Aggressive” featuring classic hip-hop, artist Chubb Rock and a cast of talented up and coming actors including, Ebony J. Lewis and Ron Bruce. Grant also directed and produced over six music videos; “ Hustler’s Girl” by Chris Styles, “Money Vault Rock-N-Roll” by Stacks Money, “World On My Shoulders” by Luv, “Facebook Gurl” by Bishop, “Money In Da Bag” by Johnny Famous and “Johnny Famous The Movie,” an extended 3 part music video.
In 2008 he founded “Arts To Literacy,” a program that teaches young disenfranchised individuals leadership, perseverance, and many other much needed life-skills through an 6-8 week film and creative writing course.
In 2010 Joe Grant wrote and directed “Saving Malcolm,” a short movie about Malcolm X then moved to Miami where he expanded his Arts To Literacy Program. In 2012 Joe Returned to Brooklyn and directed “The Rob and Ray Show,” A series of short comedy skits written by comedy Rob Stapleton. In 2013 Joe, Wrote and directed the extended music video “Jesus.” Jesus was produced by Dana Dane starred E. Boogie and Hip Hop Legend Chubb Rock. In 2014 Joe teamed up with Rob Stapleton for two more project; “Comics Turnt Up,” featuring Charlie Murphy, a reality show about the life of comedians and “The Stuff,” Starring Rob Stapleton and Tony Rock.
In 2015 Joe Grant wrote produced and directed his latest project “Brooklyn Bloody Mess,” a series about a teenage vampire living in Brooklyn. Brooklyn Bloody Mess stars a host of very talented young actors. Currently Joseph is the Ambassador of Art and Culture for Bed-Stuy and Crown, Heights Brooklyn for City Council Member Robert E. Cornegy, Jr.