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Obnoxious Brand BioObnoxious Brand was started in 2011 with a dozen sweaters bearing it's flagship design "i Rather Hustle". Since then, the brand has become a household name. The hiphop influenced brand has paid homage to some of the most influential New Yorkers with its designs. From rappers Jay Z and Cam'ron to the leader of urban fashion himself, Dapper Dan and street legend Peewee Kirkland to name a few. With the direction of Rec Law, the promotion of 5th Ave Munchie and the Hustle of Wono, the brand now has its sights set on expanding the brand past its city limits. Not waiting on anything or anyone and forever living by the brand mantra... "i Rather Hustle"!